Choose where to invest
A scaled consumer business needs to improve the product customers use today while testing what could grow it next. My responsibility was to set a longer-term direction and help focus the Labs operating model around opportunities worth validating.
Turn experiments into product decisions
I led product strategy and innovation work: framing opportunities, evaluating the business case, and using experiments and prototypes to decide what to pursue.
Teams across TextNow delivered the revenue experiments and monetization pilots that generated more than $1M in incremental top-line revenue in 2025. Yello! became another new product from this innovation work, with me as executive sponsor and product lead.
Keep the decision clear
I want each experiment to answer a product question: is there a customer need, can we deliver the experience, and does the business case justify further investment? That keeps exploration useful to the product business.